Web design for hair & beauty salons

Website for hair & beauty salons in London.

A salon site that converts the scroll into a booking. Independent salons live and die by their before-and-after photography and how easily someone can book. Most salon sites get neither right. The photos load slowly. The booking is buried three clicks deep. Mobile is an afterthought. I build the version that actually converts — fast gallery loads, one-tap booking, mobile-first by default.

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The problem

A potential salon client lands on your site after seeing your work on Instagram. They want to (1) see more of your work and (2) book a slot. If either takes more than a few seconds, they bounce. Most salon websites — built on Wix, GoDaddy, or whatever booking-platform's free site — get this wrong. Slow image galleries, painful mobile menus, deep-buried booking buttons.

What I build

How it actually works.

  1. 01

    Fast image galleries — every photo lazy-loaded, optimised in WebP/AVIF, never blocks the page from rendering.

  2. 02

    One-tap booking integration: Fresha, Treatwell, Booksy, or whatever you already use. The button is always visible, always one tap from anywhere on the site.

  3. 03

    Mobile-first design: 80% of salon traffic is mobile. The site is designed for the phone first, desktop second.

  4. 04

    Real photography of your work: I photograph your finished cuts, colours, treatments — used as case studies, not stock images.

  5. 05

    Local SEO: ranks for "[your area] salon", "[your service] [your area]" within 1-2 months. Google Business Profile fully set up.

  6. 06

    Schema markup for Service, BeautySalon, Review — so Google shows your services, prices, ratings directly in search results.

Features

What's included.

  • Fast gallery Hundreds of photos, none of them slow your page. Lazy-loaded, optimised, never the LCP.
  • One-tap booking Integrates with Fresha, Treatwell, Booksy, or any booking platform. Always one tap from any page.
  • Mobile-first Designed for the phone. Tested on phone. Most of your customers see the phone version first.
  • Service breakdown Each service has its own page or section — with prices, durations, and the right photos. Google can index each individually.
  • Local SEO setup Google Business Profile, location schema, neighbourhood copy. Ranks for "[area] salon" within weeks.
  • Performance budget Lighthouse 95+ across all metrics. Faster than every salon in your postcode.

Common questions

  • I already use Fresha / Treatwell. Does that change anything?

    No — and you should keep them. They handle the booking, payments and customer database. The website I build is your storefront and SEO presence; the booking platform handles the transactional part. They work together, not against each other.

  • Can my site rank for "[treatment] [my area]"?

    For high-intent searches like "balayage Chiswick" or "haircut Richmond" — yes, within 1-2 months with proper local SEO + Google Business Profile setup. Generic searches like "salon London" are too competitive for any single salon.

  • What if my salon doesn't have a unique 'brand'?

    Most independent salons think this. After a 30-minute conversation with the owner, the brand is always there — it's just unstated. My job is to find it (in your reviews, your repeat-clients' loyalty, your favourite services) and write it down on a website. That's the work.

  • How many photos can I include?

    As many as you want — performance budget covers up to about 80 high-res photos before page weight starts mattering. Most salon gallery sites I build have 30-50 photos. New ones can be added by you in under a minute.

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Ready to start?

From £499. Live in seven days. One builder, direct contact, all yours.

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