Websites for hair & beauty salons in London.

The problem

A potential salon client may arrive after seeing your work on Instagram or finding a treatment through search. They want to see relevant results, understand the service and book without hunting through the page. The website should make that route clear on mobile and work smoothly with the booking platform you already use.

What I build

How it actually works.

1. 01

   Fast image galleries — every photo lazy-loaded, optimised in WebP/AVIF, never blocks the page from rendering.

2. 02

   One-tap booking integration: Fresha, Treatwell, Booksy, or whatever you already use. The button is always visible, always one tap from anywhere on the site.

3. 03

   Mobile-first design: most local customers will first view the website on their phone, so the booking route and galleries are designed for smaller screens first.

4. 04

   Photography is available for West London projects and quoted separately. Existing before-and-after work can be organised and optimised as case-study content.

5. 05

   Local SEO foundations for service and area searches, including page titles, schema, sitemap and Google Business Profile guidance.

6. 06

   Schema markup for Service, BeautySalon, Review — so Google shows your services, prices, ratings directly in search results.

Features

What's included.

• Fast gallery Responsive, optimised images and lazy loading keep a focused gallery useful without making the page unnecessarily heavy.
• One-tap booking Integrates with Fresha, Treatwell, Booksy, or any booking platform. Always one tap from any page.
• Mobile-first Designed for the phone. Tested on phone. Most of your customers see the phone version first.
• Service breakdown Each service has its own page or section — with prices, durations, and the right photos. Google can index each individually.
• Local SEO setup Google Business Profile guidance, location schema and useful neighbourhood copy, without ranking or indexing guarantees.
• Performance-first build Optimised galleries, responsive images and a measured build that is tested before launch.

Common questions

• I already use Fresha / Treatwell. Does that change anything? +

  No — and you should keep them. They handle the booking, payments and customer database. The website I build is your storefront and SEO presence; the booking platform handles the transactional part. They work together, not against each other.

• Can my site rank for "[treatment] [my area]"? +

  The site is built with strong local SEO foundations: clear page titles, schema, sitemap, Search Console setup and Google Business Profile guidance. Rankings and indexing times depend on competition, domain history and Google, so I never promise a position or a fixed date.

• What if my salon doesn't have a unique 'brand'? +

  Most independent salons think this. After a 30-minute conversation with the owner, the brand is always there — it's just unstated. My job is to find it (in your reviews, your repeat-clients' loyalty, your favourite services) and write it down on a website. That's the work.

• How many photos can I include? +

  A focused selection usually works better than uploading everything. I will recommend a sensible gallery size, optimise the files and set up an easy way to add new work when the project includes editable content.