Case study · Personal trainer & online coaching · London, UK
A fitness coaching website built to turn interest into booked sessions.
A1 Form Fitness needed a website that felt energetic, premium and easy to act on. The goal was to turn a personal trainer's offer into a clear online system: homepage, class categories, individual class pages, coaching packages, results, FAQs and a direct enquiry route. The site makes it easy for visitors to understand the coaching style, pick the right starting point and message Alex without getting lost.
- service-led pages
- 5
- coaching routes
- 4+
- design and build
- 7 d
- direct enquiry routes
- 2
More pages
Extra screens, same system.
Multi-page projects get the same care across the supporting pages, not just the homepage.
Page 01 Supporting screen
Classes overview
A scannable service hub where visitors can compare personal training, nutrition guidance, online coaching, group training and mobility work.
Page 02 Supporting screen
Personal training page
A dedicated class landing page with key details, benefits, schedule information and related classes, built for focused enquiries.
The brief
Alex Moreau Fitness is built around personal training, nutrition guidance, online coaching, group training and mobility work. The site needed to feel more credible than a simple link-in-bio page, but still simple enough for a visitor to make a decision quickly. The brief was to create a polished multi-page website that explains the offer, shows the coach's personality, highlights results, separates different class types and keeps the main action obvious across desktop and mobile.
Approach
How it was built.
- 01
Conversion-led homepage: The homepage leads with a direct coaching promise, clear class exploration, coach credibility, packages, results and FAQ content so visitors can understand the offer without hunting through the site.
- 02
Class category structure: Instead of putting every service into one long section, the classes page turns each training option into a clear card with duration, intensity and a direct route to learn more.
- 03
Individual service pages: The personal training page gives one focused offer its own landing page with benefits, schedule details, class facts and related classes, making it easier to send traffic to a specific service.
- 04
Package clarity: Coaching packages are displayed with simple price anchors and clear inclusions, so visitors can compare options without needing a call first.
- 05
Fitness-specific SEO setup: Page titles, descriptions, class names, FAQ copy and service language were shaped around personal training, online coaching, nutrition guidance and local fitness intent.
- 06
Performance-first build: The site uses optimized images, lightweight pages and responsive layouts so it feels fast and polished on mobile, where most fitness enquiries start.
Outcome
A1 Form Fitness launched with a stronger digital presence than a standard trainer profile. The site now gives potential clients a clear route from first impression to enquiry: understand the coaching style, explore classes, compare packages, see results and ask a question. It also gives Alex useful pages to send directly to different client types, from one-to-one personal training to online coaching and nutrition guidance.
- Astro
- Tailwind CSS
- Netlify
- SEO copywriting
- Responsive design
Client note
“The site makes the coaching offer feel clear, professional and easy for new clients to understand.”
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